Travel - Tourism marketing and why it works:

What is a travel - tourism marketer? An outside entity or personality that generates interest, awareness, revenue or attendance for events, products and services.

A business is expected to promote their product, a city or government organization is expected to promote the events and their city as a whole. Both of these lines of communication are perceived as a promotion, advertisement or official communication by the public viewing them.

Official organizations speak in professional jargon that is common in press releases. This type of language or “feel” is perceived as an advertisement or official communication in the eye of the public.

Travel - Tourism marketing is not perceived as a promotion or an advertisement if executed correctly. It is perceived as a recommendation, a testimonial, a tour or a reminder about upcoming events.

A city or local organization cannot promote individual businesses without creating conflict from other businesses in the area.

Travel - Tourism marketers are able to bridge advertising and marketing gaps between the local government and the local businesses.

Travel - Tourism marketers have the ability to speak in common language that appeals to the population. The content is perceived as an ordinary person making a recommendation to other ordinary people.